EXTRA extras
To drive Squarespace’s in-market consumers from consideration to purchase, we created a conversion campaign geared toward website users and service sellers that highlighted new product priorities, including AI, expressibility & identity features, and payment solutions.
[01]
For Squarespace’s annual Q3 push, we created a 360 campaign for its emerging European markets to grow awareness around our core product: websites. This campaign comprised televised spots, static assets, and radio localized for US English (below), UK English, French, Canadian French, German, and Dutch.
[02]
To drive applications to Squarespace’s open Engineering roles, we created display banners—to be used on Glassdoor—targeting job seekers in the field.
[03]
To reinforce Squarespace’s “elevated but approachable” talent brand, we created profile banners for both existing employees and new hires to use on LinkedIn.
[04]
For Squarespace’s presence at Forward Festival, we created custom branded assets—including a printed flyer and widescreen stage display—to increase awareness within the creative community.
[05]
To accompany Society6’s editorial gift guide (for “Sticking to Your New Year’s Resolutions”), I styled three product collections that supported popular intentions, using the marketplace’s best-selling categories.
